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GE
Private Equity Firm

General Atlantic

AUM$77 billion
Founded1980
HQNew York, NY

Global growth equity firm with technology and healthcare focus.

Track Record

Total Acquisitions3
Bankruptcy Rate0%
Avg Hold Period0.0yrs

Known Tactics

Cost Cutting

COMMON

Aggressive reduction in labor costs, supplier payments, and operational expenses.

Price Increases

COMMON

Raising prices to improve margins and fund debt payments.

Brand Portfolio Optimization

COMMON

brand portfolio optimization is a common PE tactic.

Supply Chain Consolidation

COMMON

supply chain consolidation is a common PE tactic.

Marketing Budget Reduction

COMMON

marketing budget reduction is a common PE tactic.

Portfolio Companies

Current and former holdings

Notable Outcomes