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Shining a light on PE ownership.

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GE
Private Equity Firm

General Atlantic

AUM$77 billion
Founded1980
HQNew York, NY

Global growth equity firm with technology and healthcare focus.

Track Record

Performance
Total Acquisitions3
Bankruptcy Rate0%
Avg Hold Period0.0yrs

Known Tactics

Playbook

Cost Cutting

COMMON

Aggressive reduction in labor costs, supplier payments, and operational expenses.

Price Increases

COMMON

Raising prices to improve margins and fund debt payments.

Product Quality Reduction

COMMON

product quality reduction is a common PE tactic.

Customer Service Degradation

COMMON

customer service degradation is a common PE tactic.

Brand Portfolio Consolidation

COMMON

brand portfolio consolidation is a common PE tactic.

Portfolio Companies

Current and former holdings

BU

BuzzFeed

media·2015
ACTIVE
CA

CareMax

healthcare·2020
ACTIVE
KI

Kind Snacks

food_consumer·2017
ACTIVE

Notable Outcomes

Case Studies

Successes

Kind Snacks

N/A

Kind Snacks achieved a successful outcome under PE ownership.