Healthy snack bar company emphasizing whole ingredients.
Acquired by General Atlantic2017-11-01
Healthy snacks made with ingredients you can see and pronounce.
Kind Snacks will likely see ingredient downgrades, replacing higher-quality whole food ingredients with cheaper, less nutritious alternatives
Kind Snacks may reduce package sizes of their snack bars while maintaining or even increasing prices (shrinkflation)
Kind Snacks could consolidate their manufacturing, leading to changes in supply chain and potential quality control issues
Kind Snacks may alter their product recipes to reduce costs, potentially changing the taste, texture, and nutritional profile of their snack bars
Minimal visible changes as ownership transition takes place
Behind-the-scenes changes to suppliers and product formulas begin
Consumers start noticing quality differences in Kind Snacks products, with complaints about taste, texture, and nutritional content increasing
Other companies that followed a similar path after PE acquisition
Closely monitor any changes in the ingredients, package sizes, and overall quality of Kind Snacks products
Be aware that the brand's reputation and commitment to healthy, whole food ingredients may be at risk under new PE ownership
Consider switching to alternative healthy snack options if the quality of Kind Snacks products declines significantly
Look for family-owned or employee-owned businesses