Private Equity Firm

Authentic Brands Group

AUMUnknown

Founded2010

HQNew York, NY

Brand development and licensing company backed by private equity.

Track Record

Performance

Total Acquisitions3

Bankruptcy Rate33%

Avg Hold Period0.0yrs

High-Risk Track Record

33% of companies owned by this firm have filed for bankruptcy. This is significantly above the industry average.

Known Tactics

Playbook

Cost Cutting

COMMON

Aggressive reduction in labor costs, supplier payments, and operational expenses.

Brand Licensing To Third Parties

COMMON

brand licensing to third parties is a common PE tactic.

Reduced Capital Investment

COMMON

reduced capital investment is a common PE tactic.

Staff Reduction

COMMON

staff reduction is a common PE tactic.

Supplier Squeezing

COMMON

Extending payment terms and renegotiating contracts to extract cash from suppliers.

Portfolio Companies

Current and former holdings

Barneys New York

Forever 21

Sports Illustrated

Notable Outcomes

Case Studies

Failures

Barneys New York

N/A

Barneys New York experienced difficulties under PE ownership.

Successes

Forever 21

N/A

Forever 21 achieved a successful outcome under PE ownership.