Authentic Brands Group
Brand development and licensing company backed by private equity.
Track Record
33% of companies owned by this firm have filed for bankruptcy. This is significantly above the industry average.
Known Tactics
Brand Licensing To Third Parties Reducing Quality Control
COMMONbrand licensing to third parties reducing quality control is a common PE tactic.
Aggressive Cost Cutting On Product Materials And Manufacturing
COMMONaggressive cost cutting on product materials and manufacturing is a common PE tactic.
Reduction Of In-House Creative And Design Teams
COMMONreduction of in-house creative and design teams is a common PE tactic.
Closure Of Flagship Locations And Experiential Retail Spaces
COMMONclosure of flagship locations and experiential retail spaces is a common PE tactic.
Outsourcing Customer Service To Lower-Cost Providers
COMMONoutsourcing customer service to lower-cost providers is a common PE tactic.
Reduced Marketing Investment Affecting Brand Relevance
COMMONreduced marketing investment affecting brand relevance is a common PE tactic.
Consolidation Of Supplier Relationships Limiting Product Variety
COMMONconsolidation of supplier relationships limiting product variety is a common PE tactic.
Portfolio Companies
Current and former holdings