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PE
Private Equity Firm

Permira

AUM$80 billion
Founded1985
HQLondon, UK

European private equity firm with global operations.

Track Record

Total Acquisitions1
Bankruptcy Rate0%
Avg Hold Period0.0yrs

Known Tactics

Brand Portfolio Optimization

COMMON

brand portfolio optimization is a common PE tactic.

Supply Chain Consolidation

COMMON

supply chain consolidation is a common PE tactic.

Marketing Efficiency Improvements

COMMON

marketing efficiency improvements is a common PE tactic.

Product Innovation Investment

COMMON

product innovation investment is a common PE tactic.

Pricing Strategy Optimization

COMMON

pricing strategy optimization is a common PE tactic.

Portfolio Companies

Current and former holdings

Notable Outcomes