Beverage company producing fruit drinks, teas, and specialty beverages.
Acquired by Sun Capital Partners2018-10-29
Iconic beverage brand with strong consumer loyalty and quirky marketing
Snapple will likely replace high-quality fruit juices, teas, and other natural ingredients with cheaper, lower-quality substitutes to reduce costs
Snapple will likely reduce package sizes for its products while maintaining or increasing prices (shrinkflation)
Snapple will likely switch to lower-cost suppliers and manufacturing processes, which could impact the taste and quality of its beverages
Snapple may alter its product recipes to further reduce costs, which could change the taste and flavor profiles of its iconic drinks
Snapple may consolidate its manufacturing operations, leading to the closure of some production facilities
Minimal visible changes as ownership transition occurs
Behind-the-scenes changes to suppliers, ingredients, and manufacturing processes begin
Consumers start noticing quality differences in Snapple's products, and the brand's reputation may begin to suffer as complaints increase
Other companies that followed a similar path after PE acquisition
Be vigilant for changes in the taste, quality, and packaging of Snapple products
Consider purchasing alternative, higher-quality beverage options if you notice a decline in Snapple's quality
Voice your concerns and feedback to Snapple and Sun Capital Partners if you notice significant changes to the products you enjoy
Look for family-owned or employee-owned businesses