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Shining a light on PE ownership.

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SA

Safeway

food_consumer
PE-OWNED

Grocery store chain operating supermarkets primarily on the West Coast.

PE-OWNED

Acquired by Cerberus Capital Management2015-01-30

View PE Firm Profile

What Made It Great

“

Major regional grocery chain with strong market position in Western US

What PE Will Likely Do

Predictions

Safeway will likely replace higher-quality ingredients in their store-brand and private-label products with cheaper alternatives, leading to noticeable declines in taste and nutritional value.

HIGH LIKELIHOODBased on: Cerberus Capital Management's track record of cost-cutting, debt-loading, and real estate sale-leaseback tactics in previous acquisitions.

Safeway will likely reduce package sizes of their products while maintaining or increasing retail prices, a practice known as 'shrinkflation'.

HIGH LIKELIHOODBased on: The high bankruptcy rate (36%) associated with Cerberus-owned companies.

Safeway will likely switch to lower-cost suppliers and manufacturing options for their products, which could result in inconsistencies or declines in product quality.

HIGH LIKELIHOODBased on: The common PE tactics used in the food and consumer industry, including ingredient downgrade, shrinkflation, supply chain changes, formula changes, and manufacturing consolidation.

Safeway may alter the recipes of their baked goods, prepared foods, and other products to reduce costs, leading to changes in taste, texture, and appearance.

HIGH LIKELIHOODBased on: The common PE tactics used in the food and consumer industry, including ingredient downgrade, shrinkflation, supply chain changes, formula changes, and manufacturing consolidation.

Safeway may consolidate or close some of their manufacturing facilities, leading to potential disruptions in product availability and increased delivery times for customers.

HIGH LIKELIHOODBased on: The common PE tactics used in the food and consumer industry, including ingredient downgrade, shrinkflation, supply chain changes, formula changes, and manufacturing consolidation.

Expected Timeline

Phases
0-6 monthsCompleted

“0 to 6 months months”

Minimal visible changes as Cerberus transitions ownership, but behind-the-scenes supplier and formula changes begin.

6-12 monthsYOU ARE HERE

“6 to 12 months months”

Consumers start noticing subtle quality differences in Safeway's store-brand and private-label products.

12-24 months

“12 to 24 months months”

Significant changes become more apparent as Safeway's brand reputation begins to suffer, and customer complaints increase due to noticeable declines in product quality and consistency.

Similar Cases

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What You Can Do

Take Action

Actions

  • Closely monitor the quality and consistency of Safeway's store-brand and private-label products, and be prepared to switch to alternative brands if you notice significant declines.

  • Stay informed about any changes to Safeway's product formulations, packaging sizes, or supplier information, and voice your concerns if you are dissatisfied with the changes.

  • Consider diversifying your grocery shopping to other regional or local chains to minimize the impact of potential quality degradation at Safeway.

Alternatives

Research independent alternativesSAFE

Look for family-owned or employee-owned businesses

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"Safeway is now PE-owned. Here's what that means for you."