Olo
PE-OWNED
Acquired by Thoma Bravo
What PE Will Likely Do
Olo will likely increase prices for their restaurant ordering and delivery platform, leading to higher costs for consumers
Olo will likely reduce investment in product development and customer support, leading to a degradation of the platform's functionality and responsiveness
Olo will likely reduce the number of restaurant partners on their platform, leading to fewer options for consumers
Olo will likely defer maintenance and updates to their technology infrastructure, leading to more frequent outages and system downtime
Expected Timeline
“0 to 6 months months”
Announcements about 'streamlining operations' and 'improving efficiency'
“6 to 12 months months”
First round of price increases and customer support reductions announced
“12 to 24 months months”
Noticeable reduction in platform features and restaurant partner options
“24 to 48 months months”
Increasing platform instability and outages, leading to frustration for restaurant operators and consumers
“48 to 60 months months”
Potential platform degradation or failure, forcing restaurants to find alternative ordering and delivery solutions
What You Can Do
Actions
Consumers should closely monitor changes to Olo's platform and pricing, and be prepared to switch to alternative ordering and delivery solutions if the quality of service declines
Consumers should voice their concerns to Olo and their favorite restaurants, urging them to prioritize platform stability and customer experience over cost-cutting measures
Alternatives
Look for family-owned or employee-owned businesses