National Enquirer
Tabloid newspaper known for celebrity gossip and sensational news coverage.
PE-OWNED
Acquired by Chatham Asset Management2019-04-18
What Made It Great
Popular tabloid with strong newsstand sales and celebrity story exclusives
What PE Will Likely Do
Significant layoffs in the National Enquirer's editorial staff, reducing the ability to conduct in-depth investigations and obtain exclusive celebrity scoops
Consolidation of the National Enquirer's newsroom with other Chatham-owned media outlets, leading to a homogenization of content and a loss of the Enquirer's distinct voice and style
Implementation of a paywall or increased subscription requirements, making it more difficult for casual readers to access the National Enquirer's content
Reduction in the print frequency of the National Enquirer, potentially leading to the elimination of the print edition altogether
Cutbacks in the National Enquirer's investigative journalism team, resulting in a decline in the publication's ability to uncover and report on high-profile scandals and controversies
Expected Timeline
“0 to 6 months months”
Acquisition announced, promises of 'investment' made, but initial round of layoffs in the editorial staff
“6 to 12 months months”
Print schedule reduced, more content cuts implemented, paywall or subscription requirements introduced
“12 to 24 months months”
Quality of the National Enquirer's content noticeably declines, with fewer exclusive stories and a perceived loss of the publication's signature sensationalism and tabloid flair, leading to increased reader complaints and erosion of the brand's market presence
Similar Cases
Other companies that followed a similar path after PE acquisition
What You Can Do
Actions
Be prepared for a decline in the quality and exclusivity of the National Enquirer's content, as well as potential changes to the publication's accessibility and pricing
Consider seeking out alternative sources of celebrity news and tabloid-style content if the National Enquirer's offerings become less compelling or less accessible
Stay informed about any further changes to the National Enquirer's editorial and business practices, and be ready to voice concerns or switch to other media outlets if the publication's quality continues to deteriorate
Alternatives
Look for family-owned or employee-owned businesses