Music Choice
Digital music television network providing commercial-free music channels and streaming services.
PE-OWNED
Acquired by Golden Gate Capital2016-07-01
What Made It Great
Multi-platform music distribution with cable TV and digital streaming presence
What PE Will Likely Do
Significant reduction in Music Choice's editorial and creative staff, leading to a decline in the quality and variety of music programming and curation
Consolidation of Music Choice's content production and distribution across its cable TV and digital streaming platforms, resulting in less unique and differentiated content
Implementation of a paywall or increased subscription requirements to access Music Choice's full suite of music channels and streaming services
Reduction or elimination of Music Choice's print program guides and other physical media, making it more difficult for customers to discover and access its music offerings
Expected Timeline
“0 to 6 months months”
Acquisition announced, promises of 'investment' in Music Choice's services; initial round of layoffs in editorial and creative teams
“6 to 12 months months”
Further content consolidation, reduction in print program guides, and implementation of paywall or increased subscription requirements
“12 to 24 months months”
Noticeable decline in the quality and variety of Music Choice's music programming and curation, leading to increased customer complaints and dissatisfaction
Similar Cases
Other companies that followed a similar path after PE acquisition
What You Can Do
Actions
Closely monitor any changes in the quality, variety, and accessibility of Music Choice's music programming and streaming services
Consider alternative music streaming and discovery platforms that prioritize content quality and customer experience over cost-cutting measures
Voice concerns and feedback to Music Choice's customer service and management team to hold the company accountable for any declines in service
Alternatives
Look for family-owned or employee-owned businesses