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CO

Cora Resort and Spa

Hospitality
PE-OWNED

PE-OWNED

Acquired by Bain Capital

View PE Firm Profile

What PE Will Likely Do

Predictions

Cora Resort and Spa will start reducing the size and quality of their meals, using cheaper, less fresh ingredients

HIGH LIKELIHOODBased on: Bain Capital's history of using debt loading, cost cutting, and brand rationalization tactics in acquired companies

The resort will cut staff and reduce housekeeping, resulting in a noticeable decline in room cleanliness and overall guest service

HIGH LIKELIHOODBased on: The typical playbook of PE firms in the hospitality industry, including portion reduction, ingredient substitution, and labor minimization

The spa services will become more limited, with fewer high-end treatment options and a focus on lower-cost, lower-quality services

HIGH LIKELIHOODBased on: The negative consumer impact score of 0.21 for Bain Capital, indicating their tactics tend to harm consumers

Cora will increase prices across the board while providing less value to guests

HIGH LIKELIHOODBased on: The negative consumer impact score of 0.21 for Bain Capital, indicating their tactics tend to harm consumers

Expected Timeline

Phases
0-6 monthsCompleted

“0 to 6 months months”

Minor reductions in meal portions, ingredients shifted to cheaper alternatives, some spa services removed from the menu

6-12 monthsYOU ARE HERE

“6 to 12 months months”

Significant portion size reductions, more noticeable use of frozen, canned, or processed foods in meals, spa services further limited, guest complaints start rising

12-24 months

“12 to 24 months months”

Meals become noticeably smaller and lower in quality, housekeeping standards decline, spa offerings are pared down to basic treatments only, guest satisfaction plummets

What You Can Do

Take Action

Actions

  • Be prepared for a decline in the quality and value of the Cora Resort and Spa experience

  • Consider alternative resort options that may provide a more consistent and high-quality experience

  • Voice your concerns about declining service and quality to the Cora management team, and be willing to take your business elsewhere if the changes become unacceptable

Alternatives

Research independent alternativesSAFE

Look for family-owned or employee-owned businesses

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"Cora Resort and Spa is now PE-owned. Here's what that means for you."