Cora Resort and Spa
PE-OWNED
Acquired by Bain Capital
What PE Will Likely Do
Cora Resort and Spa will start reducing the size and quality of their meals, using cheaper, less fresh ingredients
The resort will cut staff and reduce housekeeping, resulting in a noticeable decline in room cleanliness and overall guest service
The spa services will become more limited, with fewer high-end treatment options and a focus on lower-cost, lower-quality services
Cora will increase prices across the board while providing less value to guests
Expected Timeline
“0 to 6 months months”
Minor reductions in meal portions, ingredients shifted to cheaper alternatives, some spa services removed from the menu
“6 to 12 months months”
Significant portion size reductions, more noticeable use of frozen, canned, or processed foods in meals, spa services further limited, guest complaints start rising
“12 to 24 months months”
Meals become noticeably smaller and lower in quality, housekeeping standards decline, spa offerings are pared down to basic treatments only, guest satisfaction plummets
What You Can Do
Actions
Be prepared for a decline in the quality and value of the Cora Resort and Spa experience
Consider alternative resort options that may provide a more consistent and high-quality experience
Voice your concerns about declining service and quality to the Cora management team, and be willing to take your business elsewhere if the changes become unacceptable
Alternatives
Look for family-owned or employee-owned businesses