Cirque du Soleil
World-renowned theatrical circus entertainment company.
PE-OWNED
Acquired by TPG Capital2015-04-01
What Made It Great
Revolutionary circus arts combining acrobatics, theater, and music.
What PE Will Likely Do
Cirque du Soleil will experience a decline in the quality and innovation of its theatrical productions
The company will reduce investment in new show development and instead focus on cost-cutting measures
Cirque du Soleil's unique combination of acrobatics, theater, and music will become diluted as the company prioritizes cheaper, less ambitious performances
Ticket prices for Cirque du Soleil shows may increase while the overall spectacle and creativity declines
Expected Timeline
“0 to 6 months months”
Cirque du Soleil will announce plans for 'operational optimization' and 'strategic changes' to improve profitability
“6 to 12 months months”
The company will begin closing down or scaling back underperforming shows and touring productions
“12 to 24 months months”
Consumers will notice a decline in the technical and artistic quality of Cirque du Soleil performances, with fewer new shows and more reused or simplified routines
“24 to 48 months months”
Cirque du Soleil may struggle to maintain its signature high-production value, with potential delays or cancellations of major new shows
“48 to 60 months months”
The company could face financial difficulties or even bankruptcy if the cost-cutting measures severely damage the Cirque du Soleil brand and consumer appeal
What You Can Do
Actions
Be wary of any announcements about 'transformations' or 'optimizations' at Cirque du Soleil, as these are often code words for cost-cutting measures
Expect to see a decline in the quality and innovation of Cirque du Soleil shows, with less ambitious acrobatic feats, less elaborate sets and costumes, and a less immersive theatrical experience
Consider purchasing tickets for Cirque du Soleil shows in the near future, as the company may increase prices or reduce the frequency of performances as a cost-saving measure
Stay informed about Cirque du Soleil's financial situation and be prepared to voice concerns or seek alternative entertainment options if the company's quality and artistic integrity continue to deteriorate
Alternatives
Look for family-owned or employee-owned businesses