Boston Market
Fast-casual restaurant chain specializing in rotisserie chicken and home-style sides.
PE-OWNED
Acquired by Sun Capital Partners2007-04-27
What Made It Great
Healthy rotisserie chicken with homestyle comfort food sides
What PE Will Likely Do
Portion sizes of rotisserie chicken and side dishes will be reduced while maintaining or increasing prices
Cheaper, lower-quality ingredients will be substituted for the original fresh, high-quality ingredients in the side dishes
Menu variety will be reduced to focus on only the highest-margin items, with fewer options for customers
Staffing in the kitchens and on the service floor will be minimized, leading to slower service and potentially lower food quality
Franchise fees and requirements will be increased, putting financial strain on franchisees and potentially leading to more store closures
Expected Timeline
“0 to 6 months months”
Minor changes to menu pricing and portion sizes begin, with some less profitable menu items removed
“6 to 12 months months”
Noticeable reductions in portion sizes and quality of side dishes, such as mashed potatoes and mac and cheese, as cheaper ingredients are introduced
“12 to 24 months months”
Regular customers start noticing a significant decline in the quality and taste of the rotisserie chicken and side dishes, with fewer menu options available
“24 to 36 months months”
Store closures accelerate as franchisees struggle with increased fees and requirements, and the brand's reputation for quality and value is severely damaged
“36+ months months”
Potential bankruptcy or sale of the Boston Market brand to another operator, who may attempt to revive the brand by restoring the original quality and menu offerings
Similar Cases
Other companies that followed a similar path after PE acquisition
What You Can Do
Actions
Be aware of the potential changes in quality and value at Boston Market locations, and consider alternative restaurants that prioritize fresh, high-quality ingredients and customer service
Voice concerns and feedback to Boston Market management or franchisees to advocate for maintaining the brand's original standards of food quality and customer experience
Consider supporting local, independent restaurants that may offer a better dining experience than the potentially declining Boston Market brand
Alternatives
Publicly traded restaurant group
Support local businesses in your area